ABOUT US: Principal Bio

    Jay Foulkrod
    President & Principal
  • Noteworthy contributions
  • Fortune 100 Retail:
    Construction of what is possibly the largest ABC / OLAP implementation on the planet, a 100 + terabyte federated EDW / ABC / OLAP hybrid that provides comprehensive operational P&L information across the entire enterprise and yields substantial expense reduction via improved store staffing, category management, merchandiser benchmarking & incentives, increased selling leverage, and supplier negotiations.
  • Inventor / Author:
    New software IP that reduces ABC allocation data volume as much as 80% while halving allocation processing time, even while improving query performance, thereby significantly reducing client spend on expensive SAN storage systems, via the creative use of OLAP hyper-cubes and MDX to perform deferred, run-time cost allocations rather than RDBMS batch processing.
  • Fortune 100 Oil & Gas:
    Constructed an Enterprise data warehouse supporting roughly 3000 end users responsible for nearly every major business process in the company, and design / construction of various datamarts in support of pricing execution, sales performance, marketing funds, and receivables collection.
  • Fortune 100 Computers:
    Supply Planning system to enable optimum supply chain efficiency for a business with a 6-month product obsolescence cycle, at a time when annual forecasted demanded exceeded fulfillment capacity by 50%, so as to fulfill 95% of orders in 5 days or less.

  • Thought Leadership

    Mr. Foulkrod publishes regularly to DMReview wherein he discusses topics related to the VDDW approach.

  • Education

    Rice University, B.A. English

  • Technical Proficiency

    Mr. Foulkrod is a seasoned integrator with breadth and depth of experience across multiple operating platforms, database vendors and technologies (both relational and OLAP), ERP packages, integration tools, programming languages, and architectures.



  • Personal

    Proudly married to wife Tonya for 11 years with four beautiful daughters, Grace, Ruth, Ella, and Ally Rose

    Mr. Foulkrod doesn’t have much time for extracurriculars!